A mural of kissing fishes from Palomino

“Inspired by little details of nature
I find beauty in simplicity.”

— Johanna Paredes

Johanna is a life-long enthusiast of design and branding and is esteemed for her keen eye and love for creating things “simple and nice.”

Her style relies on the use of solid design principles and often includes natural elements.

Design example: Rio — The life of a beach cat

Design & Branding

Johanna has worked for ten years in graphic design and print production both as a freelancer and an in-house designer.

She's a natural people person and an experienced manager who excels at building and maintaining an online community using visual content.

Vision &
Community

Are you looking for a creative lead to join your organization?

As an integral member of your team I will share my creative vision and shape our organization's visual message. My management efforts will be directed towards building our community.

I am always eager to work with ecological reserves and initiatives!

Branding &
Campaigns

Are you looking to establish a long-term relationship with a graphics professional?

As your partner I will create the brand identity for your organization and its services. As we go along, I will produce any high-quality graphics your business may need.

I will drive campaigns across print and online media channels and nurture your existing online community.

Print &
Advertisement

Is your business in need of a flyer, menu, map, packaging, or similar?

Whether for print advertisement or to keep your online followers engaged, I will help find out exactly what you need and produce the best graphics for your budget.

Skyline of Guayaquil

Events & Management

Johanna has extensive professional experience in management and marketing, with a strong focus on tourism and creative industries.

She can facilitate a wide array of campaigns and events across Ecuador, drawing on her excellent network in Quito, Guayaquil, as well as the Galapagos Islands.

Shoreline of the Tayrona National Park

Travel & Photography

Johanna loves to travel, as well as taking photos of all the amazing vistas she encounters.

She mostly spends her time between Guayaquil, Ayampe, and Tbilisi, and is available for on-site assignments in Europe and the Americas.

Founder & Organizer

In addition to her design career, Johanna has founded a family microbusiness with her mother. Under the brand Mimi tejidos the two produce and market handcrafted Ecuadorian knitwear.

Furthermore, Johanna is the founder and organizer of El Colibrí — Muestra creativa, an independent creative fair held quarter-yearly in Ayampe, Ecuador.

Mimi tejidos
Handcrafted Ecuadorian knitwear

  • Mimi tejidos — Model Maria José Kozminski
  • Mimi tejidos — Model Anita Weir
  • Mimi tejidos — Connect with us and find out more!

El Colibrí — Muestra creativa
Independent creative fair

  • El Colibrí — Muestra creativa, Estd. 2013
  • El Colibrí — Creative fair for independent designers, artists, eco products and more.
  • El Colibrí — Follow us and become part of our community!

Contact

Johanna Paredes

Get in touch!

Johanna Paredes Image